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Promote Your Program – National Campaign Opportunity

UPDATE: Deadline to participate extended to May 25

AACTE is pleased to partner with Mediaplanet on an upcoming campaign to help celebrate and inspire those who teach. The campaign, aptly titled “Empowering Our Educators,” will take the form of a set of articles and resources to be published June 20 online and in print, with printed copies to be distributed at a variety of conferences and events (including AACTE’s Leadership Academy!). As part of our partnership, Mediaplanet is extending AACTE members a 20% discount on any ads they wish to place.

As the everyday demands of the teaching profession in our country are compounded by persistent staffing shortages, inadequate pay, and low public esteem, it’s no wonder that many teachers feel forced to leave the field, mobilize for walkouts, or discourage young students from pursuing teaching as a career. This campaign aims to serve as a guide to teachers who feel underappreciated or burned out by celebrating the importance of their work, highlighting opportunities for professional engagement and growth, and rekindling their passion for education with inspiring stories and fresh ideas. As the leading voice on educator preparation, AACTE has long advocated on behalf of teachers as well as the institutions that prepare them to enter the profession, and we’re proud to partner with other education organizations on this work.

The campaign will feature messages from a variety of partners including actress/activist Rosie Perez, the National PTA, and the Association for Supervision and Curriculum Development as well as AACTE. Mediaplanet is currently looking for other partners – including colleges and universities – interested in branded placements in the campaign.

The published piece will be distributed to an estimated 75,000 readers – primarily teachers, school/district leaders, and other educators – at conferences nationwide that include ISTE, ASCD, the Elementary Technology Conference, and others as well as 10,000+ schools as part of Project Lead the Way National K-12 Public Schools.

Branded partners will receive hard copies of the campaign for PR/promotional use, suggested social media verbiage, and a detailed analytical report upon the digital campaign’s conclusion.

Do you have a graduate program you’d like to promote to teachers? A campaign of your own to advertise, or perhaps an online course or new publication? To see if this campaign is a good fit for your needs, contact Jordan Hernandez by Friday, May 25, at jordan.hernandez@mediaplanet.com or 646.755.7956. And if not – please stay tuned for the release of Empowering Our Educators!

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Jerrica Thurman

Director of Marketing & Communications, AACTE

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