• AACTE 70th Annual Meeting, Baltimore, MD

Posts Tagged ‘media relations’

AACTE Members Make Voices Heard at 2016 Day on the Hill

AACTE’s 2016 Day on the Hill welcomed more than 120 member participants to the nation’s capital last week, building their capacity for political advocacy and delivering them to Capitol Hill to present their messages personally to member of Congress and their staff.

The event kicked off June 7 at the Crystal Gateway Marriott in Arlington, Virginia. Attendees enjoyed a full-day orientation, expanded from prior years to more fully prepare them to articulate their positions, cultivate positive relationships with elected officials and the media, and partner with other education advocates.

AACTE President/CEO Sharon Robinson welcomed participants, saying she was excited to convene members for such an important cause. “We are taking on some of our greatest challenges,” she said. AACTE Board of Directors Chair Jane Bray and Committee on Government Relations and Advocacy Chair Joen Larson joined in offering greetings.

May 2016 State Policy Recap

Ed Prep Matters is pleased to bring you this special feature on state policy and AACTE state chapter activity. For a summary of state activities from January through April 2016, see this article.

Overview of Policy Activity

In May, state policy activities have begun to slow, as many state legislatures have adjourned their 2016 legislative sessions. This month, only 15 state legislatures have been in regular session, while four states have been in a special session. Six education-related bills were introduced this month in two states, New York and North Carolina. These bills covered issues such as offering loan forgiveness for teachers, supporting reimbursement for National Board certification, authorizing alternative routes to the teaching profession, and amending admission requirements for graduate-level preparation programs for teachers and school leaders.

Nevada Teacher Shortages, Solutions Discussed at AACTE Press Briefing

In advance of the 68th Annual Meeting, AACTE held a press briefing last month at the University of Nevada, Las Vegas, focused on educator preparation providers’ work to address the teacher shortages in Nevada. Panelists discussed the challenges they face and innovative solutions under way to meet the urgent demand for qualified teachers in the state’s two largest counties and in both rural and urban areas.

Presented by AACTE in partnership with member institutions in the state, the briefing featured an interactive panel discussion moderated by Mark LaCelle-Peterson, AACTE senior vice president for policy and programs, with the following panelists:

  • Kenneth Coll, Dean, College of Education, University of Nevada, Reno
  • Kim Metcalf, Dean, College of Education, University of Nevada, Las Vegas
  • Dennis Potthoff, Dean, School of Education, Nevada State College
  • Thomas Reagan, Dean of Arts and Sciences, Great Basin College
  • Staci Vesneske, Former Chief Human Resources Officer, Clark County School District, on special assignment to the superintendent’s office

Addressing Teacher Shortages at AACTE’s Annual Meeting: A Team Approach

As the Every Student Succeeds Act rolls back the direct federal involvement in improving student achievement and hands over much of that authority to states, lawmakers throughout the country will be examining a range of issues related to PK-12 education during their 2016 legislative sessions. One of the most pressing concerns on many states’ lists is teacher shortages.

At AACTE’s 2016 Annual Meeting next month in Las Vegas, a three-part series of panel discussions on the topic has been organized with the help of the Advisory Council of State Representatives:

AACTE, Nevada EPPs to Host Press Conference on Teacher Shortage

To discuss Nevada’s persistent teacher shortages and what local educator preparation providers (EPPs) are doing about it, AACTE will partner with member institutions for a press conference in advance of the 68th AACTE Annual Meeting. The event will be held Monday, February 22, at 2:00 p.m. PST on the campus of the University of Nevada, Las Vegas.

Severe staffing shortages in Clark County, Nevada’s largest school district, have been making national headlines and spurring emergency policy changes to boost numbers in the local teaching workforce. The press conference will address how the state’s EPPs, and those in similar contexts around the country, are addressing the crisis.

Officials from Clark County School District, nearby university-based colleges of education, and AACTE will discuss factors contributing to the local shortage as well as efforts to alleviate it. The following panelists have been confirmed to date:

  • Staci Vesneske, Former Chief Human Resources Officer, Clark County School District, on special assignment to the superintendent’s office
  • Kim Metcalf, Dean, College of Education, University of Nevada, Las Vegas
  • Kenneth Coll, Dean, College of Education, University of Nevada, Reno
  • Dennis Potthoff, Dean, School of Education, Nevada State College
  • Thomas Reagan, Dean of Arts and Sciences, Great Basin College
  • Mark LaCelle-Peterson, AACTE Senior Vice President for Policy and Programs

The Strategic Value of Literacy Learning

Today, USA Today published a special centerfold feature on literacy in America, accompanied by a digital campaign by Mediaplanet. I was pleased to have the opportunity to author a piece for the campaign, published as “Expanding Literacy Beyond Language Arts.” In the article I describe work that colleges of education are doing to boost literacy among America’s PK-12 students. The 275 words available in USA Today scarcely begin to tell this story, but the message is an important one to get out. Here are a few additional words I’d like to share.

Literacy has become a keystone for all other learning, particularly because of our changing expectations around assessment. Beginning with the requirements of the No Child Left Behind Act and evolving into today’s college- and career-ready standards such as the Common Core and Next Generation Science Standards, students now must show competence in all disciplines via writing, speaking, and critical thinking.

If You Don’t Say It, Who Will? Tell Your Story, With Help From AACTE

To help you tell your story, AACTE is hosting a three-part webinar series this fall titled “If You Don’t Say It, Who Will?” which offers strategies for how to engage your internal networks and PK-12 partners as well as how to be sure the media and other audiences hear your messages. Won’t you join us in our ongoing campaign to debunk myths about educator preparation and teacher quality?

The first webinar in the series ran November 16, as dozens of you tuned in for “If You Don’t Say It, Who Will? Engaging Internal Networks to Tell Your Story” led by AACTE Director of Marketing and Communications Jerrica Thurman. This event taught participants how to create engagement and communication within their institutions to build a stronger channel for promoting the meaningful work happening in their educator preparation programs. Thurman also shared strategies for recruiting students, faculty, communication officers, and others to spread the word about the impact their program is making. In addition to discussing how to develop dynamic key messages and to identify news worthy to share, Thurman walked participants through the steps to develop a successful communications strategy:

Stories of Impact: A Different Approach to Learning at Butler’s Lab School

Ed Prep Matters is featuring “Stories of Impact” to showcase AACTE member institutions with educator preparation programs that are making a positive impact in their communities and beyond through innovative practices. We are committed to sharing members’ success stories and encourage you to do the same.

Schools of education across the country take a variety of innovative approaches to improving the preparation of teachers in partnership with local schools. One example that recently won the attention of a local news channel is a lab school of Butler University (IN), which is part of the state’s largest school district, Indianapolis Public Schools (IPS). Providing its elementary students a unique opportunity to guide their own learning, this school is centered on the Reggio Emilia approach—a project-based style of teaching and learning designed to build students’ critical thinking and democratic ideas.

Kick Off a New Appointment With Media Outreach

How are you telling your story in the media? Although teacher educators may feel perpetually short on time given their duties across colleges and partner schools, it can be well worth the effort to establish yourself as a respected resource to local newspaper reporters, radio stations, and other media outlets. A prime time to reach out is when you take on a new leadership role, giving you a window of opportunity to introduce yourself to the community while presenting the outlet an expert connection to call on in the future.

Take Donald Easton-Brooks, former professor and dean of the Colleges of Business and Education at Eastern Oregon University, who recently became dean of the University of South Dakota (USD) School of Education. To mark his new appointment, Easton-Brooks sat for a recorded interview with a local news outlet, introducing himself to the local audience and promoting his vision for the school. Here are some of the points he shared in his 15-minute interview.

Community Opportunities: USED Bus Tour Coming Sept. 14-18

Get ready to connect with your communities this month around the U.S. Department of Education’s 2015 “Ready for Success” bus tour, making stops in 10 cities September 14-18.

U.S. Education Secretary Arne Duncan and other senior officials will hold events in schools, universities, and other education settings to celebrate efforts to improve educational access and opportunity. Each “bus stop” will spotlight a different topic, ranging from college access and affordability to teacher leadership, disability resources, and technology.

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